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How is everyone doing this early in 2026?
I wanted to drop a quick note about a winter necessity for your "skin shield" routine and offer some tips for those experiencing extremely dry skin. That’s definitely me.
Even when I’m visiting family in Canada, the winter air doesn’t take a vacation! It's the same battle for the skin barrier, just a different map.
YES, THAT'S ME—and even though the camera sees a glow, I know exactly how fast that winter air tries to steal it away. That's why the 'Shield' is non-negotiable for me.
As you know, I live in Korea, where we have a heating system called Ondol. The heat comes directly from the floor, which is extremely comfortable when you're getting out of bed in the morning, but is incredibly drying for the skin. When you combine that with the biting cold wind outside and those long, hot showers we all love, your skin barrier really takes a beating or actually a stripping.
In the winter, your skin loses water to the dry air through a process called TEWL (Transepidermal Water Loss). I was always familiar with "water loss," but TEWL seems to be the new terminology for it.
What I realized is you don't need more moisturizer; you need a barrier. Snail Mucin is nature’s most powerful "liquid bandage," and 24k Gold is the ultimate anti-inflammatory for wind-burned skin.
Here is the exact 5-step shield I’m using to keep my glow. No flaky skin around here!
My First Winter Tip:
In the AM, if you completed your full nighttime routine, there is no need to use a cleanser again. Simply splash your face with lukewarm water—or cold water, if you’re brave enough! This preserves your natural oils before you proceed with your serum, eye cream, and moisturizer.
1. The "Non-Stripping" Wash
Start with the Gold & Snail Soft Touch Foam. Most cleansers leave your skin feeling "tight" and "squeaky," which is actually the sound of your barrier breaking! This formula is different. It’s rich, creamy, and infused with Snail Mucin, leaving your face feeling soft and supple. It honestly feels more like the start of a treatment than just a wash.
2. The 15-Minute Reset
My Gold & Snail Eye Patches are a drink of water for your eyes. Pro-tip: I keep these in the refrigerator for an extra-refreshing feel.
Followed by the seal of Gold & Snail Lift Action Eye Cream to lock in the serum from the hydrogel eye patches.
3. The Weekly Deep Reset (Shopify Exclusive)
Once or twice a week, when the winter air has really taken its toll, I swap my routine for the 24K Gold & Snail V-Line Lifting Mask. This isn't just a mask; it’s a "drench" treatment. It uses a Snail Mucin to force-feed hydration into your skin.
The Secret: It’s a 4D design with ear-hooks that physically lift the jawline and cheeks while soaking your skin in a massive 33ml of nutrients.
Note: This specific mask is a Madnice Boutique exclusive and ships directly from my office in Korea!
4. The Daytime Shield
Gold & Snail Day Cream is thick enough to block the wind but sinks in fast enough to wear comfortably under makeup. 
A Note for my International MadBeauties and Inquiring Minds: I want to address a question I often get about the packaging. In Asia, the word 'whitening' is the standard term used for 'brightening.'
Rest assured, there are absolutely no bleaching agents in any curated Madnice products. I am all about the glow, naturally!
5. The Nighttime Resurrection
This is where the magic happens. While you sleep, the Overnight Repair Mask acts as a 2-for-1 treatment. It’s packed with Squalane to create a moisture-lock seal against that dry floor heat, and Macadamia Seed Oil to repair the micro-cracks caused by the winter wind. You don't just wake up hydrated; you wake up with skin that feels resilient and bouncy again. It’s the ultimate recovery for a tired winter complexion.
How to Get Your Winter Pack
For my US community, you can find the full Madnice Gold & Snail Collection on Walmart. Because these items are part of Walmart Fulfillment (WFS), they ship directly from US warehouses, meaning you get your hydration boost in just a couple of days!
If you’re not based in the US—no worries! I still ship worldwide directly from Korea via registered mail. You’re usually looking at 4–12 days for delivery.
[ ✨ Shop the Madnice Collection on Walmart.com ✨ ]
Stay hydrated and show your skin some love!
Okay, so it wasn’t a quick note but I do hope that it was helpful.
Marsha
